Subscription wars: the subscriber strikes back – Survey report
Bango commissioned independent research with 2,500 subscription consumers to find out more about the current state and what the future holds in the subscription economy.
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Subscription wars: the subscriber strikes back – Survey report
Download nowNetflix, Prime Video or Disney+? Spotify vs Apple Music? HelloFresh vs BlueApron? There’s a battle raging in the subscription economy, Bango commissioned independent research with 2,500 subscription consumers to find out more about the current state and what the future holds in the subscription economy.
In this report, you’ll discover:
- The role that subscription-based spending plays in consumers’ daily lives
- How subscribers feel about the subscription economy and its challenges
- How consumer behavior and preference has changed due to the increase in the cost of living
- Why it’s time to move away from the subscription economy and towards a subscriber economy
- Super Bundling is the future, giving subscribers control over their entire ecosystem
Key growth trends in subscription bundling partnerships
This series explores the market trends creating the biggest opportunities in OTT bundling, explaining the innovative technology required for merchants and Telcos to maximize the full potential.
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Bundle your way to success
Equip yourself with the information you need to become a bundling and resale superhero, one that stands out amongst the competition for delivering an unbeatable customer experience.
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